Event Branding for Pacific Coast Christian School
The camp was created to bring these students together for a week of building positive friendships in a hands-on environment.
However, coming from a non-Indigenous background, I was hesitant to appropriate the traditional visual language of the Bundjalung people. Rather than creating these images myself, I had the privilege of working with and incorporating the drawings from one of the Pacific Coast students, William.
— Event branding
— Illustrative typography
— Developing a visual language through cultural understanding & sensitivity
— Participatory design strategy
— Encouraging young Indigenous Australians to share & learn about their culture
— Creating the opportunity for students to develop positive friendships
— Providing alternative educational activities